The Barefoot Spirit with Michael Houlihan and Bonnie Harvey
Michael Houlihan and Bonnie Harvey who started America’s #1 Wine Brand, Barefoot Wine, in a laundry room with no money and no knowledge of the wine business and authors of their new book, “The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine” joins Enterprise Radio.
- How did you build the Barefoot Wine Brand without commercial advertising?
- How did you grow your business without financing?
- What was your biggest mistake? And how did you recover?
- Your book is titled “The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine.” Why are heart and hustle so important for an entrepreneur?
- Most important piece of advice to aspiring entrepreneurs?
Michael Houlihan and Bonnie Harvey started the Barefoot Wine brand in their laundry room in 1985, made it a nationwide best seller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets.
They were pioneers in what they termed “Worthy Cause Marketing” and Performance Based Compensation. They held a comprehensive view of customer service resulting in the National Hot Brand Award for outstanding sales growth in 2003 and 2004.
They now share their experience and innovative approach to business as consultants, authors, speakers, mentors and workshop leaders. Their book, “The Barefoot Spirit”, chronicles the history and lessons learned building the popular Barefoot Wine brand.
For more on Michael Houlihan and Bonnie Harvey click here.
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