What better way to attract new customers than to implement effective marketing strategies? Just like any other industry, transportation companies need more customers to grow their business.
You worked hard to ensure that people will not throw away your flyers. You don’t want to spend lots of money on these advertising materials and see people throwing them away.
Bill McAlister the President of Top Dog Direct, a leading product marketing company that specializes in finding and developing “as seen on TV” products joins Enterprise Radio.
It is true that online advertising is a mainstay of marketing these days, but that does not mean that direct mail marketing is dead.
A-B split test. Visitor Flow. Clickthrough. Do you measure any of this with consistency? If you’re like most small business, you don’t. It’s shocking, but true.
Karolyn Raphael, President of Winger Marketing who has counseled leaders of major healthcare organizations, non-profits and international associations on their PR and marketing strategies discusses leadership positioning through public relations.