September 1, 2011 at 10:24 pm / by Mitch Joel
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Welcome to episode #260 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #15.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 15th conversation (or, as I like to affectionately call it, Across The Sound 15.20), and this one focuses on Twitter and how brands, individuals and people in power are using it, abusing it, screwing it up or getting it perfectly right. Yep, you guessed it, it’s a mixed bag of emotions and dissent. Enjoy the conversation…
Mitch Joel is President of Twist Image ‹ an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.