Inkandescent Radio: Barefoot Wine’s Co-founder Michael Houlihan
On this episode of the Inkandescent Radio Show, we interview Michael Houlihan, co-founder of Barefoot Wine, a company that he and Bonnie Harvey started in their laundry room in 1986.
They turned it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005—starting with virtually no money—and no wine industry experience. How did they do it?
“We employed innovative ideas to overcome obstacles and create new markets,” explains Houlihan, using pioneering ideas such as worthy cause marketing and performance-based compensation.
In this podcast, Houlihan describes those methods, and also shares insights into:
- How, and why, he and Bonnie Harvey got into the wine business in the first place.
- The one lesson they learned the hard way.
- The moment in time when he knew that entrepreneurs was all it’s cracked up to be.
- His 11 tips for entrepreneurs on how to start a business on even less than a shoestring—on dental floss.
- Are you ready to be inspired, educated, and entertained?
To glean more insights from Michael, check out our Q&A in the January 2013 issue of “Be Inkandescent: The business magazine for entrepreneurs, by entrepreneurs.”
And click here all of his “11 Tips for Entrepreneurs.”
Related Web Site: www.thebarefootspirit.com
About The Inkandescent Radio Show: What’s Your Story?
Bringing the voices of small business owners to the radio waves is the goal of the Inkandescent Radio Show, which launched in the fall of 2012 on the Entrepreneur Podcast Network.
Hosted by journalist, publicist, author, and entrepreneur Hope Katz Gibbs, the show will spotlight the Entrepreneurs of the Month featured on her monthly business magazine, www.BeInkandescent.com—as well as the Truly Amazing Women she has interviewed for her book project, www.TrulyAmazingWomen.com.
Hope will also be interviewing the bestselling authors, nationally-renowned artists, and expert columnists featured in Be Inkandescent magazine, and on her popular networking website, www.InkandedescentNetworking.com, which lists hundreds of the best networking events—and the professionals—in 7 east coast cities. Plus, she’ll be talking to top restaurateurs, chefs, foodies, and hoteliers that she spotlights in her “From Soup to Nuts” reviews.
Promoting, educating and inspiring entrepreneurs is the mission of the Inkandescent Group, LLC — a PR, marketing, design and publishing company that helps small businesses get the visibility they need to glow and grow, www.theinkandescent.com. So, what’s your story?
If you’d like to be interviewed on The Inkandescent Radio Show, send Hope an email here by clicking here. Be sure to tune in to Hope’s weekly podcast, The Inkandescent Radio Show, which airs every Monday, right here on EPN.
For more information, visit www.InkandescentRadio.com.
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