Merry-Carole Powers, the Founder of Unicorn Kreative, a go-to-market accelerator specializing in storytelling for startups joins Enterprise Radio. Powers is also the author of The Great Human Rebrand: How to Step Out of the Labels that Divide Us and Into the Humanity that Unites Us.
Listen to host Eric Dye & guest Merry-Carole Powers discuss the following:
- What are the most solvable problems startups can tackle to create their moat and speed their growth?
- Focusing in on the second solvable problem mentioned, what would be an example of hidden divisiveness in a company’s culture?
- Why is telling a powerful story so critical at this juncture in time?
- What is the difference between a story and a brand and where should startups invest?
Merry-Carole Powers is the founder of Unicorn Kreative, a go-to-market accelerator specializing in storytelling for startups, and author of The Great Human Rebrand: How to Step Out of the Labels that Divide Us and Into the Humanity that Unites Us. MC is a top-tier marketing strategist and creative storyteller who has built messaging strategies and crafted brand campaigns for some of the world’s most influential companies. Her zone of genius lies in transforming complex visions into compelling, easy-to-understand narratives that connect deeply and drive measurable results.
As former Creative Director for Sustainability, Purpose, and DEI at Deloitte, she led initiatives that embed human-centered values and inclusive practices into the core of business strategy. She is deeply passionate about empowering people and companies to transcend societal labels and embrace their unique strengths.
Her book, The Great Human Rebrand, challenges conventional thinking about diversity and advocates for a more authentic, inclusive approach to personal and professional development, and offers a fresh perspective on how to stand out and succeed in the cluttered and complex landscape of modern business while building more unified and inclusive cultures.
Website: https://www.unicornkreative.com | https://www.greathumanrebrand.com
Social Media Links:
Linkedin: https://www.linkedin.com/company/unicorn-kreative
Substack: https://substack.com/@unicornkreative
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