To cater to the rising consumer expectations, in the world of digitization, organizations have to organize a bulk of real-time data to offer personalized consumer experiences and stay ahead. Therefore, almost every organization is significantly deploying advanced technologies, like artificial intelligence (AI), cognitive computing and robotics, etc.
From Amazon’s Alexa to Apple’s assistant Siri to self-driving cars, AI has been spawning new opportunities through its transformational behavior, and now it seems to mimic human traits, intellect, and attitude. Scientists and experts such as Stephen Hawking and Elon Musk warn against the hazards concerned with self-aware and human-like AI machines, but the market is likely to increase. Therefore, views related to AI are contradictory. It has become a necessary evil that can benefit humans but also carry the power to destroy them by outshining them on the grounds of intelligence.
The International Data Corp. (IDC) report states that AI is going to be a driver of worldwide revenues ranging from $8 billion in 2016 to more than $47 billion in 2020, across an array of industries.There has also been a rise in the number of professionals upskilling themselves by enrolling in one of the many Online Artificial Intelligence Courses. A clear sign of the times to come when AI based jobs would eat up into many professions.
AI applications help companies build their business intelligence efforts and include evaluating data trends to avoid market risks, improving customer service with the help of virtual assistants, or even organizing thousands of documents throughout a company’s servers to discover compliance issues. Though AI is not new, companies have recently been able to envision and understand the benefits that AI and robotics can bring to the future.
Usually, the use of AI remains unnoticed by consumers. For example, few people know the Airbnb application is based on a machine learning tool Aerosolve, to provide advanced pricing feature. ML is also part of Google’s Translate API to deliver accurate translations, as it evaluates how words relate to each other.
AI has a significant role to play in automation of operations. While some have taken it seriously like Amazon, which provides explicit recommendations to customers by their past browsing history, others do not even know what this term means. Therefore, to stay abreast of it, AI course is vital to take and get hands on the basics of AI.
Artificial intelligence includes the study of how the human brain learns, thinks, and works to act in different situations. Computer science aficionados and tech-savvy individuals are amazed by its power to outshine the human intelligence. Most leaders are turning to AI to carry out experiments and empower predictive analytics, unveiling the prospect of completely automated science.
The following points let you know how AI can automate your business operations in different ways.
AI with CRMs
CRM systems organize information about consumers throughout various channels like email, phone, social media and to deliver sales forces with an integrated environment to streamline interactions with existing and prospective consumers while automating marketing and lead generation. “AI impacts different sectors of the economy in more than one way. “The CRM market is growing in enterprise software, and with the positive impact of AI on CRM, organizations can unlock new levels of productivity thus providing better customer experience,” said Keith Block, vice chairman, Salesforce.
Today, SMEs can benefit from AI integrated into CRM platforms like SalesForce. On its recent launch, in 2016, SalesForce came up with Einstein AI, which allows developers to embed AI functionality into their CRM applications in addition to Salesforce. Consumer sentiments have become easy to analyze with Einstein AI in recorded phone conversations social media posts, customer reviews, analyze the customer feedback, email, and organize marketing and lead generation tasks. A salesperson can better understand customer behavior in inquiries to route leads, automate marketing campaigns and more. AI-enabled CRM automates insights from their customer database and makes their sales and marketing teams efficient to drive marketing campaigns.
Dynamic customer service solutions
Customer service and support are integral to customer retention and satisfaction. But the efficiency of customer service might fall when support agents perform tedious and similar tasks rather than focusing on exclusive support experiences for consumers.
Businesses can embed AI software into in-house customer services to make support agents more powerful. Moreover, AI solutions can automate answers, and sort out tickets and messages to quickly direct them to the right team, saving your support agents’ time for solving issues which need human intervention. Using AI in their customer service can visibly lower average handling time and automate FAQs to reach the end goal of providing the highest customer satisfaction.
Conclusion:
There are mixed views regarding AI. Some consider it the future of enterprises and others say it will bring devastation to humans. Algorithmically based organizations are embracing AI in many ways. Alexa (Amazon), Siri (Apple), Google Assistant (Alphabet), and Cortana (Microsoft) are there to help you with difficult tasks. This is just the beginning of the revolution that Artificial intelligence, machine learning, deep learning would bring and change the way we use technology in our everyday lives.
