The notorious pandemic has forced many industries to transform, and those flexible enough came on top of the others. At the time when most businesses were either ‘closed until further notice’ or struggling to survive, both gaming and gambling have shown impressive resilience and the ability to adapt.
Numbers never lie: having generated over $21 billion in revenues in 2020, a record 22% annual growth, online gaming is predicted to double in both the revenue and number of players by the mid of decade. The same can be said about gambling, which is now valued at $75 billion and is projected to cross the $100 billion mark by mid-2023.
It goes without saying that marketing grows and improves along with everything else, and there’s plenty of stuff we can learn from it. Speaking of which, we got in touch with Aleksandra Maj, an inveterate gamer and a gambling expert from KasynoHEX, to ask her about the most important marketing tricks used in gaming and gambling today. Without any further ado, let’s dig into it!
Bonuses and Perks Make People Play
Estimated at $586.5 billion in 2020 and expected to reach $691 billion by the end of 2023, the ever-growing global advertising expenditures clearly show that there can’t be too much advertising. Most of all, though, people – and especially gamers – love bonuses. It’s so tempting to get something exclusive at a discount that we feel elated when the opportunity comes across. Whether this is a red-hot game that’s on sale or a generous welcome bonus at your favorite Energy Casino, Slottica, or kasyno online szybkie wypłaty, it’s insanely hard not to jump on it.
However, it’s not always the case that bonuses are really free. More often than not, they have strings attached. Take, for example, classic casino welcome bonuses. Not only do they require a deposit, but they also require completing the so-called wagering, which significantly complicates things for players.
State-of-the-Art Technologies Make People Play
Boosted by COVID-19, online businesses managed to adapt the full range of modern tech, from mixed realities to the blockchain-based provably fair algorithm.
Mixed realities. A blend of digital and physical worlds, mixed reality encapsulates virtual reality and augmented reality, where you can complement the already existing real-life world or create one from scratch. The most popular VR tech is heavily exploited by both gaming and gambling, from virtual reality casinos imitating the real venues to games like Pokemon Go,
Danger Goat, Lone Echo, Astro Bot Rescue, and many more.
Cloud games. One of the most promising trends of the decade, cloud gaming allows anyone with the simplest smartphone to enjoy the most demanding games like Metro Exodus, Control, and Final Fantasy XV at the modest price of a dozen to a few dozen dollars a month. As you may have guessed, the games are processed by third-party cloud software and then streamed on the phone.
Blockchain. Having jumped on the bandwagon of blockchain, both gaming and gambling can boast of quite a few new technologies, such as:
- Blockchain-based games. Making the players the true owners of their in-game assets, blockchain games also allow the community (node owners) to vote for the changes they want to see in the game as well as trade items peer to peer with other players.
- Blockchain-based casinos. Provably Fair casinos allow players to verify the outcomes of their games, making sure the process was fair.
Not only do the mentioned technologies move the industries forward, but they are also used as marketing tools to attract new players with revolutionary opportunities and improvements in every aspect of gaming and gambling.
Cooperation Between Industries Make People Play
On the face of it, gambling and gaming are very different, but now more and more gaming elements are used in gambling and vice versa. Slot-machine-like games, social casino games, loot boxes, and other elements are social bridges to promote gambling to gamers and gaming to gamblers. To feel the vibe, try playing The Witcher 3, Watchdogs Final Fantasy VIII, Red Dead Redemption, or Fallout New Vegas – all these games have enough gambling elements to decide whether it works for you or not.
Last but not least, don’t forget that both gaming and gambling can be addictive. Should you spot symptoms of addiction in yourself or your close ones, immediately ask for help at international – BeGambleAware, Gamblers Anonymous, GamCare, etc. – or local problem gambling and gaming organizations.
