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Enterprise Radio: Healthy connections through cycling with Cycling CEO

Posted: November 3, 2012 at 10:11 am   /   by   /   comments (0)

On this episode of Enterprise Radio, Mark Waite, Founder of Cycling CEO and Corporate Cycling Concierge talks about helping business leaders create and promote healthy connections through cycling in addition to using cycling to promoting a healthier workforce.

Listen to host Eric Dye & guest Mark Waite discuss the following:

  • What is Cycling CEO?
  • Why do you say cycling is the new golf? Who conceived the idea?
  • What is the percentage of CEOs who cycle?
  • What is your long-term vision for Cycling CEO?
  • How can companies benefit from your program?
  • How long have you been cycling, personally? What got you started?

Duration: 17:35

In my 22 successful years in the business world, preceded by two national championships and a member of the 1988 US Olympic cycling long team and as a 1986 West Point graduate, I’ve established valuable relationships with others who share my passion for cycling. What didn’t exist was a community to share our business and cycling experiences.

So, in April 2012, adopting the line that “cycling is the new golf,” Cycling CEO was created as an exclusive community where members can network with fellow business leaders, taking their business and social relationships to a new level. Cycling CEO offers a network where relevant information can be shared, different opinions asked for and given, and new contacts formed. It is the perfect environment to cement not only social relationships but beneficial working relationships.

Golf has traditionally been the business networking activity of choice as a way to advance and close deals, whether on the fairway or over drinks in the clubhouse. However, with an increasing emphasis on living an active lifestyle, cycling is quickly becoming the business leader’s healthy lifestyle.

Realizing that there is a need in the business community for active corporate wellness programs, I’ve recently added corporate cycling concierge services to our program. These services help companies implement cycling-based fitness programs to complement their corporate wellness programs. The benefits to the company include reduced healthcare costs, improved productivity and a stronger camaraderie amongst the employees.

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