Drea Groeschel, Founder and CEO of Better Than Booze where social drinking just got better joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Beverage Industry Channel.
Listen to host Eric Dye & guest Drea Groeschel discuss the following:
- Your brand name makes a bold statement—“Better Than Booze.” What inspired the creation of your non-alcoholic beverage and how did your personal journey influence it?
- As a female founder in a fast-evolving space, what have been some of your biggest challenges—and wins—while building the brand?
- How do you balance educating consumers with keeping the brand fun, approachable, and lifestyle-driven?
- What’s next for Better Than Booze—are there new flavors, retail expansion, or even new product lines on the horizon?
Drea Groeschel is a lifelong entrepreneur and pioneer, most recently spearheading and co-founding Better Than Booze. Groeschel, holding multiple patents for her inventions in consumer products and awards for her merchandising, jumps into the beverage industry with a diverse background. From the gift/home business to the beauty industry, where she most recently led a subscription company and licensed her products, she now puts her talents towards creating her new favorite bubbly beverage. Rooted in her belief that daily life should be filled with simple joys that make life better, Groeschel finds her passion in creative product development, supply chain transparency, consumer goods marketing, and choosing partners who share her vision of sustainability and female empowerment.
Website: https://betterthanbooze.com
Social Media Links:
Instagram: https://www.instagram.com/betterthanbooze
Linkedin: https://www.linkedin.com/in/dreagroeschel
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