It’s no secret that fashion sector is a very competitive industry, which includes a lot of SKUs. Only one manufacturer can have thousands of items and attributes: dresses and sneakers, colors and sizes, fabrics and materials, hats and bags. The PIM system can help you manage such a large data amount. The essence of this technology is to optimize data. The system allows brands to standardize, enrich, distribute and update all content efficiently and quickly.
What exactly are the benefits of a PIM system?
1. Emotional connection with clients
Each fashion brand manages huge amounts of product information, but each product category has its own set of unique characteristics and attributes. The Brandquad PIM system collects all product data and standardizes it, providing users and sellers with reliable product information. This approach helps strengthen an emotional connection with customers: if the connection is strong, it is difficult for the customer to abandon a purchase.
2. Time-to-market speedÂ
One of the key success factors in e-commerce is time-to-market. The PIM system speeds up this rate several times, so brands can immediately manage product information and add new SKUs in all channels.
3. Personalization and qualityÂ
When a brand sells its products in several regions, optimizing product information in accordance with the local language and culture becomes a necessity. Therefore, your product data must be carefully localized to meet different standards of markets, regions and countries. PIM-system will make the information personalized and high-quality.
4. Distribute your data everywhere you need
The Branduqad system gives brands the ability to distribute rich and high-quality content to all channels and retailers in one move. This increases the productivity and efficiency of the fashion brand team, saving employees from routine.
BRANDQUAD is a product content management suite for manufacturers, retailers and distributors where they create, enrich, manage and export high quality content. The platform helps departments to collaborate by assigning tasks and responsibilities as new products come in, powers the syndication of product content across the distributed commerce ecosystem and provides 6P ecommerce insights and actionable analytics to increase sales.
