You could have the best product and services in the entire world but still make zero sales. We just want to emphasize the importance of publicity when it comes to business. Your consumers can’t buy what they don’t know exists.
One way to put your brand out there is through business press releases. Press Releases are often an important part of a PR or marketing campaign. There are now so many different places to publish press releases that it can be difficult to know which platform to use. This guide by Sitetrail breaks down the pros and cons of the best press release platforms.
The benefits of investing in press releases can’t fit in a single blog post, but we will give you a glimpse of what a press release can do for you.
Let’s dive in.
1. Initial Traction for Your Company
The first sale is the hardest because no one knows or trusts your business yet. Typically no will buy your products unless they feel they trust you and believe you have their best interests at heart.
Fortunately, a press release can change this for you. Many press companies have an already established audience that trusts them. This means if they recommend you, their followers will take an interest in your products.
This allows you to establish trust and create your brand. If well treated, these initial clients become your brand ambassadors.
2. Keeps You Ahead of the Competition
Besides the initial traction you get for your business, press releases help in increasing your sales potential. This is from the media coverage you get, which is a chance to show the consumers how different you are from the competition. If you are low on a budget consider some of the best free press release sites as an option.
You can also keep your consumers updated on any new developments in your company. This can be a technology advancement, a new partnership, or a product launch. Each of these announcements gives you exposure for a certain time.
Although it can be hard to measure a press release’s effectiveness, it’s safe to say that they significantly contribute to sales.
3. Makes You an Authority
Press releases give you a chance to ‘flaunt’ your knowledge and expertise in your industry. With time, consumers trust you and see you as their go-to person whenever they need advice or a product in your industry. This not only boosts your profit margins but also builds a loyal customer base.
Becoming an authority in your industry opens your business up to new and better opportunities. It also helps make getting leads and new customers easier.
4. Attracts Lots of Exposure
Press releases are fairly priced based on the way they impact a business. They allow you to build a good reputation for your business online while boosting your visibility.
Besides advertising your products to your consumers, press releases expose you to potential investors that could change your startup’s course. The surge in eyes on your business increases your chances of converting new customers.
5. Provides Major SEO Benefits
Press releases contribute to your SEO’s strategy success. Whenever a press release company publishes something about you, they add a link to your website or landing page. This not only sends potential buyers to your site but also gives you valuable backlinks.
The truth is Google loves backlinks. The search engine equates backlinks to referrals. When Google loves you, it rewards you by improving your ranking, which eventually leads to increased organic traffic.
To maximize on this, always optimize your website for SEO and ensure you have valuable content. This ensures the traffic you get from the press releases doesn’t go to waste. You can even be creative and customize a discount to lure the new visitors to sign up for your email list or give them an incentive to hook them to your products.
6. Encourages Social Sharing
Once the press release is published on different social media platforms, your consumers see it. If it has valuable information, people are likely to share it with their friends and relatives, giving you free publicity. This can lead to increased traffic on your site and potential customers.
Also, keep in mind that besides customers, other giants in your industry are watching. When you’re trending, it’s easier to get the attention of your competitors and even get them to collaborate with you. This could help in exposing your brand to their huge customer base.
7. Nurtures Your Relationship with the PR Company
Business press releases not only benefit your business but also nurture your relationship with your PR firm. This means in the future, you can negotiate for better prices and get more for your money.
That’s not the only way you can benefit from the press release company. They can also give you the information you don’t know about your industry that could boost your business.
For example, if they meet a company looking to partner with a company offering your products, they can recommend you. They can at least reach out to you first, giving you a chance to negotiate before the word is out there.
8. Adds a New Marketing Strategy
Press releases are a great boost for an existing marketing strategy. Press releases help you cover some of the things that traditional marketing can’t allow you to accomplish.
For example, if you want to announce a new product coming the following month, a press release would be the best option. But if you want to create a long-term marketing strategy, then investing in SEO would be a good option as well.
To enjoy the benefits of a press release, ensure you use it strategically. Also, be sure to use a press release company with a good reputation.
Take Advantage of the Benefits of Business Press Releases
There are multiple marketing methods in the market right now. If you’re new in the business world, it can all be very stressful and overwhelming.
Yet, some strategies like business press releases are traditional and have stood the test of time for a reason. Business press releases can usher in a positive impact for your company, as well as new leads and customers.
For more advice and tips on advertising methods for your business, check out the rest of our blog.