People listen to podcasts for many reasons. Listeners often want to have some sort of entertainment or gain new knowledge while doing chores or just taking a break from a whole day’s work. Most people who are into sports or entertainment listen to the best Joe Rogan podcasts, while those who just want to learn something new choose something that is in line with their passions. Businesses can hone in on these multi-taskers by creating their own podcast to promote their company. If a business can provide valuable information to a niche audience, they will listen.
One of the most important things that can make or break a podcast is the editing. Check out a podcast editing service in order to guarantee your podcast will sound professional. Along with this, here are 5 things to consider before starting a podcast:
1. Know Your Audience
Podcast listening has surged in recent years. According to Forbes, it is estimated 100 million people listened to a one each month in 2020. That means your niche audience is out there. You can survey your demographic to see what style of podcasting they prefer, such as humor or professional.
Defining your audience will help you to eventually market to your audience and find more listeners who are invested in what you have to say. Podcasts create a sense of community. By creating a Facebook group, website, and a newsletter for your podcast, your business can understand its audience and learn and grow from its feedback.
2. Pick the Best Equipment
The most important piece of equipment you need to record your podcast is a high-quality microphone. There are a variety of types of microphones available, like a condenser, dynamic, or USB mic.
Additional equipment you may want to invest in are simple accessories for your microphone, like a stand and pop-filter. A pop-filter shields your microphone from plosive consonants, like Ps, Ts and Ks. Those consonants can cause spikes in your audio that make editing more difficult. High-quality equipment is essential for high-quality content.
3. Pick a Show Format
It is necessary to pick a show format and stick with it. You want to be consistent with your audience so they know exactly what they are getting into. Â For a business, a good choice may be the interview format, where new guests speak with the host each week. That way, you can speak with different experts in your niche.
An educational podcast, often scripted, is another option for a business if you are trying to teach an audience something new about your company. In addition, video or document supplements can be posted easily to social media channels to boost audience engagement.
4. Â Create a Schedule
Consistency is key for a successful podcast. Creating your content, uploading, and releasing your content should follow a routine.
Pick a day of the week to record and a day of the week to release it, so fans remember when to download and listen. You want your audience excited for a new release. Â If you release the podcast inconsistently, you are severing a connection with your audience to the brand.
Pro Tip: Create a podcast editorial calendar, so you will never lose track of how you are organizing recordings and postings.
5. Promote Your Podcast
In order to reach your audience you need to spread the word. Part of marketing a podcast is the cover art you chose to display. You should have it professionally designed because it will be the first thing that grabs the attention of someone scrolling and wanting to try something new.
Along with the podcast, you should build a website, blog, and social media channels about the podcast to not only create a community, but to generate buzz and spread the word.
Conclusion
A podcast can be a great addition to any company. Creating content that entertains and informs listeners about your company is a great new way to grow your business. Knowing these tips before starting your podcast will help you feel more prepared to join the world of entertainment audio.
