Today’s business operation is surfeited by technology. There are web tools, social media marketing tools, and even aerial footage tools of the drone variety that have changed everything.
In fact, such tools have taken videography of the professional variety and made it something that can be immediately sourced by small business owners for a fraction of the cost such videography would have been just a few years ago. The right tools take the expense away and return results that are both pleasing, and have the right kind of professional veneer.
There are a lot of reasons it makes sense to have such videos available on your company’s website. Additionally, whenever you’re doing something that involves marketing, you want top-tier videos to define your public relations. Following are five additional reasons to vie for professional videos.
- Competitiveness
When you’ve got a bevy of professional videos at your business’s disposal, this makes you look good. The right professional photographer can make a one-man team look like some sort of top-tier, A-list endeavor. This can be very good for startups, or smaller businesses. If potential clients, that meet you through your video email marketing campaigns, see that you look professional, they may choose you over competitors.
- Professionalism
It’s simply more professional when you’ve got videos defining your business that are visibly refined. Anyone with a smartphone can snap a clip with the tap of a thumb these days. Videos corrected for light, aperture, depth-of-field, and the many things which define modern videography give your business a veneer which screams professionalism.
- Security
Videos can provide you with security. Consider this: you develop some proprietary means of conducting business and put it into practice. Five years later, a totally different business comes up with the exact same thing independent of you. You didn’t steal from them, they didn’t steal from you; you were just operating in synchronicity.
Well, if you’ve got videos of a professional grade showcasing what you’ve done, then you’ve got evidence that your method predates theirs, and so you can continue operating as you had without worrying about legal recriminations.
- Record Keeping
In the same vein, you need to keep solid records of your operations going forward. This can be difficult, so having videos helps. It’s a lot easier to peruse through a videos than it is to peruse through a conglomeration of documents that must be read to be understood.
- Morale
Your team, be it large or small, is going to have moral issues should your only videos be amateurish and lazily derived. However, if you’ve got top-tier videos that have a flavor of professionalism around them, then this actually provides a boost in morale which can translate to more streamlined, profitable operations going forward.
Securing Professional videos
You can hire a professional video company to get the pictures you need, but today that may not be strictly necessary. There are many tools and platforms designed precisely for the purpose of giving non-professional video makes a professional edge. Drones can act as a substitute for helicopter footage or that derived from a camera on a crane.
If you’re using a screwdriver as a hammer, you may get the job done; but a hammer makes it much easier. If you’re using non-professional tools for videos, again, you may get the job done, but you’ll find doing so is much less complicated and much more effective when you find and use the right tools.
