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What is email marketing and how does it work

Posted: November 16, 2017 at 7:05 pm   /   by   /   comments (0)

Marketing goods and services is a process that has been around for centuries. The basic premise was always to tell the customer directly about a product that would be worth their money. While this underlying foundation of branching out to customers has not changed, the way that companies are able to do it in this technology-enhanced day and age, has changed quite considerably. E-mail marketing can be a primary example of this new effective way of reaching customers interested in what you have to offer.

What Is Email Marketing?

For the last several decades, a primary source of advertising to local customers in any area was to send them mail directly through the post office. The trouble with this approach, is that many people didn’t want that kind of solicitation, and so the bulk of this material ended up in the garbage. With the introduction of electronic mail, people became able to communicate instantaneously over great distances. It didn’t take long for entrepreneurs and savvy businesspeople to capitalize on this line of communication to advertise to new or existing customers.

These days, the bulk of communication from a company to their customer base is done via email. This would include information about upcoming or current sales, promotions, new products and more. With the lower costs associated with email campaigns against direct mailing plans, companies are now able to advertise more frequently, to more people, and track the success or failure of these campaigns in real time.

How Do You Do This For Your Own Company?

While the premise certainly seems simple enough, creating engaging content that your customers want to open and read is no easy feat. This is often left up to the hands of a third party that has been hired out to either help completely comprise and send out these advertisements, or to oversee mailing lists and presenting high quality visual content for the customer. A great example of this kind of service is SMR Digital. This company can help you to expand your mailing list, create impressive advertising content for your customers, and track the success of these campaigns to see which methods are working.

How Can You Improve On Your Conversion Rate?

While it might be tempting to simply talk about the latest sale or promotion and leave it at that, you are going to peak more interest by providing something for your customer with many of your emails. For example, if you are running a residential construction outfit in your area, your promotional emails might always include a tip to help you maintain the look of your property. This is reason enough for many to open the email, and then they are getting informed about the promotional material you needed them to see.

Understanding the importance of email marketing can help move your company into a profitable future. While this goes far beyond simply composing emails to send to those on mailing lists, the money that you can save in advertising and the potential new customer traffic that you can generate is well worth the time spent comprising your campaigns.

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