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What franchising can offer an entrepreneur
with Dan Martin
Dan Martin, CEO of IFX – the leading applications provider for the franchise channel and with over 25 years of franchise experience joins the show.
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Dan Martin’s franchise career goes all the way back to 1983 when he went to work for a Franchise Management & Structuring Firm in San Diego, California. After a few years of working with some well known franchise organizations and franchise law firms, Dan decided to move to the next level and start his own Franchise Management & Marketing Firm that would ultimately result in a 200+ franchisor client base servicing 29,000+ franchisees in 23 countries.
As a true entrepreneur, Dan has always recognized opportunities and capitalized on his knowledge of franchising and his desire to expand his knowledge base, as well as his company’s client base. While continuing his franchise management practice advising franchisors on how to maximize their operations, Dan took on the role of franchisee and invested in a national fast food franchise, ultimately graduating from two restaurants to managing 14 restaurants as an exclusive Area Developer in the Southern California market. The investment paid off not only in terms of a sizable return, but also in terms of experience…experience from a franchisor and a franchisee point-of-view.
Combined with his franchise management and structuring experience, Dan’s experience as both franchisee and franchisor turned out to be absolutely invaluable. A potent combination that ultimately led to the ability to recognize new opportunities, identify mission critical issues and develop powerful and practical strategies and solutions beneficial to virtually any type or size of franchise organization.
Formed in 1996, IFX represented the culmination of years of experience in the franchise sector. A franchise management firm with a solid franchise management and strategy background. A remarkable winning combination and one that continues to maintain IFX as the leading franchise strategy and technology company in franchising today.
Dan served two years on the International Franchise Association’s Board of Directors, one year on the IFA’s Executive Committee and another year as Chairman of the IFA’s Supplier Forum Advisory Board.

As a Certified Franchise Executive (CFE), Dan has extensive knowledge of franchising and is well aware of strategies that virtually any franchise company can use to maximize operations and growth.
IFX is a successful multi-million dollar company that is at the height of the franchise sector for franchise management and strategy firms. Dan is sought after by CEO level management to advise them on how they too can capitalize on opportunities to grow their business even during the toughest of economic times.
Listen to host Eric Dye & guest Dan Martin discuss the following:
- What can franchising offer to an entrepreneur?
- How can being involved with franchising help your company’s bottom line?
- What are some of the most basic steps to evaluate is franchising is right for your business?
- What can other small businesses learn from franchises?
- What upcoming opportunities do you have for those looking for information on franchising?
Links: ifxonline.com
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