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One of the phrases we often heard as a child was “Once upon a time”…We liked to hear the phrase because those words signaled that a story was on the way. Do we ever outgrow our love of good stories? Novelist and good movie producers know that we don’t. Whenever you get the opportunity to speak to an audience keep “our” affection for stories in mind. It is true audiences can endure statistics, quotations and complicated material–but not indefinitely. Break up those arid passages with a spellbinding story. They will stay with you wanting to know the outcome. To achieve widespread success in speaking you will have to include stories.
