Unique Gift Store in Montreal Celebrating Ten Years
Virginia Champoux-Sokoloff is the co-owner of Mortimer Snodgrass, a funky and unique gift store in Montreal Canada that is celebrating it’s 10th anniversary joins the show.
Virginia is a graduate of McGill university in Languages and Communications. After specialising in technical industries, she spent several years managing technical manuscripts in the airline industry. Jay Sokoloff is a graduate of McGill University and holds a law degree from Ottawa University. After a brief career in immigration law, serious health issues forced him to choose a different career path. Together, Jay and Virginia opened a 500 sq.ft. gift store they called Mortimer Snodgrass in October of 2001. Admittedly, they had no idea what they were doing. In the past 10 years, they grew to several locations, finally choosing in January of 2010 to regroup into one mega-location, built to specification, while continuing to grow the online sales. Today, Mortimer Snodgrass is a well known brand favored by magazine stylists and discerning shoppers. Their dog, the real Mortimer Snodgrass, is now an 11 y.o. mutt who roams the house looking for shoes to steal, having retired from the daily grind of greeting customers behind the counter. Married for 9 years, they are raising 2 daughters.
Host Eric Dye ask Virginia Champoux-Sokoloff the following in their interview session on Enterprise Radio:
1) You’re celebrating 10 years in business this October, what are the 2 main reason for this longevity?
2) How have you overcome macro-environmental factors referring to Recession & Montreal’s infrastructure issues mostly that are beyond your control?
3) What’s the best and worst thing about being an entrepreneur?
4) You are partner in biz with your life partner, how do you manage this (i.e. – keep these aspects good)?
5) What’s been the most important lesson you have learned about HR/staffing?
Conclusion Advice: What advice could you lend to the entrepreneur that’s wanting to start a business or initate a creation of theirs into the marketplace?