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Ron Holt, Founder and CEO of Two Maids & A Mop, the years fastest growing cleaning company in America that provides residential house cleaning services joins Enterprise Radio. The company has recently announced that immediate franchising opportunities are available throughout all 48 states.
Listen to host Eric Dye & guest Ron Holt discuss the following:
- Michael Gerber authored the famous E-Myth book more than 25 years ago. The book suggests that most businesses fail because proper systems aren’t in place for the business to run on autopilot. Does the E-Myth theory still apply in today’s business climate?
- When did it become obvious that running your business using systems is absolutely necessary? How did you create the systems and did it make your business more efficient?
- Sounds like you have spent a lot of time building your systems. I recently read that you’ve just sold your first franchise in Tampa, FL. How much did the franchisee value your documented systems?
- Wow, that sounds exciting Ron! What’s the next step for your company?
- Franchising your brand does sound exciting. What is the typical investment for a franchise and what type of expectations should a new franchisee have for their business?
Duration: 14:36
After graduating from the University of Georgia in 1997, Ron Holt started down the well-worn path of working in corporate America. In the back of his mind, though, he wondered what it would be like to strike out on his own. With tons of ambition but little money, Ron realized that his best bet for success as an entrepreneur was to own a business in the service industry.
So Ron left the security of his cubicle-filled workplace and purchased a fledgling maid service in Pensacola, FL. The decision was not a popular move within his circle of friends and family. In fact, the decision looked to be somewhat disastrous after just a few weeks of running the business. The company was in severe trouble and burning cash on a daily basis. But Ron persevered and used a combination of personal education and extreme passion to overcome the mountain of problems facing his new company.
Ron redefined the definition of a residential house cleaning service by implementing many different industry changing programs and policies. From day one, Ron implemented a strict operational plan that systemized every task within the company. He created an innovative Pay for Performance Plan that created both operational efficiencies and marketing advantages. And he shocked the industry by not investing one dollar in traditional advertising vehicles by solely focusing on new age initiatives such as social media, search engine optimization and other online marketing tools. Most importantly, he created a strategic vision more than ten years ago that his company would one day dominate the southeastern U.S. Today, Ron’s company is regarded as one of the industry’s fastest growing businesses and has received multiple awards over the past twelve months.
About Two Maids & A Mop
Two Maids & A Mop provides residential house cleaning services throughout five southeastern states in thirteen markets; including Alabama, Florida, Georgia, North Carolina & Tennessee. The company has received multiple national awards recently, including the 2012 National Maid Service of the Year and the 2013 Fastest Growing Cleaning Company in America. The company has recently announced that immediate franchising opportunities are available throughout all 48 states.
Company Awards & Recognition:
Recognized by Inc. Magazine as the 2013 Fastest Growing Cleaning Company in America
Named 2012 National Maid Service of the Year by leading industry association
Named the 4th Best Job Creator in the state of Alabama (Inc. Magazine Hire Power Awards)
Personal Awards & Recognition:
Selected to the University of Georgia 40 Under 40 Most Distinguished Alumni Class of 2013
Selected Regional Semifinalist for 2013 Ernst & Young Entrpreneur of the Year
Links: www.twomaidsfranchise.com
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