Theme: Digital Advertising is Broken
John Lim the CEO for Linknexus, a cross channel marketing platform that enables marketers to connect with customers as they move locations and move between physical and digital worlds joins Enterprise Radio.
Listen to host Eric Dye & guest John Lim discuss the following:
- Can you talk about how digital advertising is broken?
- Within this massive problem, can you tell us what the biggest issue is?
- Can you explain what events caused the break down?
- What’s the solution?
- What is your advice to marketers?
- How should we be looking at digital advertising now?
John Lim is a voracious entrepreneur, impassioned educator and visionary innovator in mobile, technology, and consumer engagement. His endeavors are motivated by his desire to find new ways to empower others. Everything he does is driven by his passionate belief that marketers and tech professionals should create for the human being and forget the device. He has successfully launched three companies and is the holder of multiple patents, patents pending, and trademarks. As a non-programmer marketer and admitted wannabe geek, John never ceases to innovate ahead of the curve.
His Life In Mobile a multi-million-dollar global company, specializes in consumer engagement, ensuring brands achieve the highest engagement levels by Humanizing their digital marketing. As the CEO, his knowledge and accomplishments have been featured in Mobile Marketing for Dummies, Leveraging Your Links, as well as various industry publications including Forbes and Business Insider. The Fairfield County Business Journal honored John with a 40 Under 40 Award recognizing emerging business leaders. Fairfield County was ranked sixth in the U.S. in per-capita personal income and houses the headquarters of over 25 major multinational corporations, giving it the third largest concentration of those companies in the United States after New York City and Chicago. His company has been recognized with awards such as one of the top 100 private companies by On Media 100 and Red Herring. His clients, including Heineken and others, have won multiple awards including the Mobile Excellence Award. He has traveled on tour with Google and continues to speak at events both domestically and internationally, further solidifying his position as a leading expert in mobile marketing and technology.
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