Much has been made about the amazing technological advances that have led to more powerful and convenient devices proliferating the modern business environment.
However, it’s the way in which we can use technology that is always so much more exciting. And in a keynote speech by the global CEO of the Economist Group, it seems that the new technologies have led to the rise of the mass intelligent.
Far from being a handy marketing catch-all, the speech by Mr Rashbass pinpointed the way in which ‘everything old is new again, because of changes in the technology’. This reaffirms the feelings felt by many that the digital revolution has helped us become active participants in the digital environment, rather than being passive spectators.
This trend for intelligent consumption has been seen in a variety of environments such as online gaming and other entertainment forms, plus it offers a timely reminder for modern businesses to adapt their marketing strategies for the net-savvy 21st century consumer.
There’s already been evidence of a smarter kind of streaming technology with arthouse movie brands such as MUBI gaining global acclaim through their specially-curated cinematic fare rather than the blanket-approach favoured by brands such as Netflix and Amazon Prime.
One of the interesting things about the rise of the mass intelligent is the way in which its breadth of choice has afforded a more post-modern way to consume a range of products. For example, whilst casino games such as slots, poker and roulette once used to be the preserve of exclusive gaming locations, the increased democratic gaming options afforded by sites such as Royal Vegas Casino have allowed gamers a much more flexible and powerful approach to such traditional entertainment.
With digital technologies allowing Royal Vegas Casino’s online payment systems to overcome traditional barriers of space and time, it has empowered the individual to consume such digital entertainment as and when they see fit. This is particularly enhanced by the rapid rise of social media sites that allow the 21st century consumer to form their own viewpoints constructed out of their own specially-curated sources of information.
In line with such digital consumption trends, the online marketplace is another fascinating way in which new retailers such as Amazon have managed to swiftly overtake all opposition thanks to the way in which it can access a huge range of clients so as to offer the consumer a greater degree of choice.
And perhaps choice is the key word when it comes to describing the rise of the mass intelligent. As by having the freedom to access an entire world’s worth of information, it’s proving to be capable of delivering a new kind of human experience that has never been seen before.
