The Extra Mile – 5 Simple Yet Powerful Ways To Make A Good Impression On Potential Clients

When it comes to potential clients, making a good impression is an investment. The way you engage with people will either sway them towards your business or away from it.

Photo: Austin Distel/Unsplash

From the way you present yourself, to how you interact with people, there are many ways you can influence someone to develop loyalty to your brand. Here are five of the most effective strategies: 

  1. Make them Feel Valuable

Clients hate dealing with somebody that’s out-of-touch, so the more interested you seem in their project, the better your relationship can be and the more likely you are to continue working together.

Arrive at meetings early, start them on time, and have a clear-cut agenda. This shows clients that you take them seriously and they’re not just another appointment in your busy schedule.

Also, consider investing in some corporate promotional gifts. This gives people something practical and beautiful to remember you by, and the gesture will go a long way towards showing how much you appreciate working with them.

Paying attention to detail is a great way to make them trust you, so see if you can memorize the names of all your potential clients. If they can trust you to remember their names, they can trust you with much more.

During meetings, get rid of anything that might divide your attention and give the client all your focus, asking questions and commenting when necessary.

  1. Reimagine Your Image

They say you should dress for the job you want. Whether it’s your logo, the way your website looks, or even the way you present yourself, there are always improvements to be made that can boost the image of your brand. Just make sure that you don’t compromise your values because there’s no point in trying to appear like something you’re not.

  1. Study Your Client

What do your potential clients love doing? What are their passions, their hopes, their goals? Taking the time to get to know your clients will not only make it easier to relate to them, but it’ll also show them how committed you are to making them happy.

Find out if they’re a good match for your business, and if they are, let them know why you think so through various communication channels. 

  1. Have Confidence

If you don’t seem sure about yourself, how can a client be sure about you? Give a firm handshake, maintain fixed eye contact, and don’t be too quick to speak. Body language always betrays your true feelings, so it’s important to develop confidence in yourself.

Make your presence felt in the room but don’t make it all about you. Ask questions and don’t be afraid to share your insights. The more involved you are in productive discussions, the more points you score.

  1. Don’t Leave Them In The Dark

Don’t give your client the opportunity to ask questions you expect them to ask. Put up a list of Frequently Asked Questions on your website and address them beforehand. This demonstrates that you’re professional, experienced, and interested in saving clients time. Everyone likes speedy service.

Give them a glimpse of how you operate. Show off your portfolio so they know what it’s like to work with you. Business revolves around trust, and even clients are wary of ‘stranger danger,’ so transparency will serve as your secret weapon.

Follow these five tips, stay true to yourself while you’re at it, and most importantly, be your authentic self. Impressing potential clients is as simple as that. 

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