Texts Being Ignored? 5 Major SMS Marketing Mistakes
With mobile technology on the rise, marketing techniques have started taking a new turn. There is a great opportunity to catch people while they’re on the go through SMS marketing, which sends text messages to interested parties and potential customers.
But among all of the opportunities for success, there are also a lot of avenues for failure through the SMS marketing method. It’s essential to be aware of the pitfalls of SMS marketing if you are looking to make this an effective marketing technique.
Here are the top 5 major SMS marketing mistakes to avoid during your campaign.
1. Sending Too Many Messages
One of the biggest mistakes that entrepreneurs make when exploring the SMS marketing avenue for the first time is the fault of sending too many messages at once. Customers will get easily irritated if they receive too many messages from you. While you may think that it’s a great tactic to send a text a day, this will prove to be far too much for the average consumer to handle. Nobody wants to be spammed with a lot of messages in their inbox. If you’re just starting out, try to send just one text a week. This is the best way to prevent customers from blocking you or unsubscribing from your mailing list.
2. Having a Small Contacts List
If you don’t have many contacts to send messages to, then you might just be wasting your time with the SMS marketing method. Without enough contacts and phone numbers, you are spending too much time and money with very little results. In order to solve this issue and expand your contacts list, you need a bigger reach. You can use marketing software platforms like UltraSMSScript to help post your SMS information through your social media profiles, online forums, and more.
3. Forgetting a Call to Action
A Call to Action, also known as a CTA, is one of the most powerful and vital marketing tools in any campaign. This is the short phrase that asks the customer to take action in order to do business with them. For example, a great Call to Action would be, “Get a free quote!”, or “Contact us today!” A weak or nonexistent Call to Action results in a lack of caring by the customer. You must compel them to do something in order to engage them in business.
4. Being Too Generic
While there are some great SMS campaign templates available get you started, having a generic SMS campaign can often run you into the ground. If your messages don’t stand out to your clients, they aren’t going to pay attention to you. Instead, you should make personalized offers and include information that is relevant to your company. Think about your target audience. What is the general age, interests, or social groups of your audience? Write a campaign that appeals to them the most.
5. Sending Messages in the Middle of the Night
Another common mistake that SMS campaigns make is that the text messages are sent at the wrong time. You have to carefully plan when you send them, since most texts are read within 5 minutes of receiving them. The best time to catch clients and get their full attention is in the evening, right when most people get off work. Between 5pm and 7pm is a peak time to catch clients’ attention. If your business is food-based, try to catch them in the early afternoon with special offers and discounts.
Avoid These Mistakes to Make an Effective Campaign!
You don’t have to worry about failing right from the start, but as you can see, there are a few beginner’s mistakes to be aware of. As long as you understand how to run an effective SMS marketing campaign, and you can tailor to your audience without sounding too generic, then you are on your way to success.