Stick with Your Gut Feelings in Marketing, but Learn from Your Mistakes

In advertising, some techniques will work, while others won’t. It is crucial for you to remember the strategies that work, and the ones that don’t. You can use again the techniques you think could boost your company and drop the ones that are harmful. 

Sometimes, you might feel confused because you worry that you are taking a significant risk. You don’t know whether or not the technique will work. For instance, you fear that launching a YouTube channel could hurt your brand.

Anything could happen in marketing, so you need to stick with your gut feeling. Don’t fear trying things out since there is no such thing as a sure-fire strategy. If the channel does not work well, you need to end it and try a different technique. You can re-launch a new channel in the future after evaluating what went wrong with the first one. However, if it succeeds, you can continue doing the technique.

Analyse existing techniques

You can learn from the marketing strategies you have already used and that other companies have used. You can look at what they did, and if they were successful. You don’t need to put out something based on your gut instinct alone. Analysing previous strategies could minimise any adverse results.

Keep pushing 

Sometimes, your ideas might fail, but it is not the end of the road. You need to keep working hard. Find other strategies that you can try next time. You can’t give up because one approach did not turn out the way you wanted. For instance, if you tried putting out a Facebook campaign that no one participated in, it is okay. You can end it and try another one next time. Perhaps, your game is not too appealing, or it lacks value. It could also be too difficult for people to join. You can simplify things next time to entice lots of people.

Go back to conventional methods

Some techniques might work, like social media marketing and SEO marketing, since a lot of businesses succeed in using them. It does not mean that you should not try something new. Other strategies could also work well, such as the use of roller banners. It is a risk trying something that some people think is no longer relevant, but it does no harm for you to try. 

There is always room to learn

Even experts in marketing don’t always succeed. Some of them tried successful techniques, but they failed other times. You need to give yourself room to fail and don’t be too hard on yourself. You can try different strategies next time.

You might also need to bring more people to the team to contribute to its success. You need to collaborate with great minds if you are starting to run out of ideas. 

Put your ideas forward for everyone to see, and then take it from there. 

Image: Unsplash.com

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