Pivoting Your Business: Changing the Game While You’re Still Driving Traffic
Havona Madama, Founder of KidKlass.com, an enrichment concierge parents’ first stop for unbiased and complete class information in NYC joins Enterprise Radio to talk about pivoting your business while you’re still driving traffic.
Listen to host Eric Dye & guest Havona Madama discuss the following:
- For starters, what is Kid Klass and where did the inspiration of this startup come from?
- Your business is pivoting pretty dramatically. Can you explain why?
- How does KidKlass set itself apart from other class information websites?
- Is there any plans to expand outside of the NYC area?
- What are the steps you took to pivot quickly but effectively?
Havona Madama started her career as a lawyer and in 1999, she started a solo practice. Her endeavor grew into the successful partnership, Madama Griffitts O’Hara LLP, a business law firm representing entrepreneurs primarily in the entertainment and technology fields.
After the birth of her first daughter, Stoney, in 2007, Havona began developing creative products to reduce the stress of parenting. Stoney and Havona first published the popular “Tot Yoga” DVD and App and “Stoney’s Shadow, A Triumphant Tale.” The desire to make it easier to find the perfect combination of activities for Stoney inspired Havona to develop KidKlass.
For many years, KidKlass successfully connected parents to class information in NYC. While the core pursuit hasn’t changed — connecting parents to good information — the means has. KidKlass recently pivoted its business to focus on community development and video reviews. A new website interface allows parents to share and collect class information with other parents and caregivers. More than a class marketplace, KidKlass is now an enrichment concierge — parents’ first stop for unbiased and complete class information in NYC.
Havona and her partner Caleb now have two children, Stoney age nine and Wiyot age six. They live in Carroll Gardens, Brooklyn.