Online Privacy Myths with Oscar Arango
Listen to host Eric Dye & guest Oscar Arango discuss the following:
- Why is privacy important for users searching online?
- What happens today when I search for information using Google, Bing or Yahoo?
- Isn’t it a benefit to have my search results tailored to my interests and needs?
- Different browsers have privacy modes, why not just use that?
- What does Gyffu do differently than other search engines?
- Who is Gyffu? What are your backgrounds and aspirations?
Oscar Arango is a computer scientist that started working in his family’s banking software company. After selling the company, he was in charge of developing a new company focused on Senior Living facilities and because ¨every good son comes back home¨, he joined Darwin Tusarma (CTO) and Sebastian Henao (CEO) in forming a privacy protecting search engine called Gyffu.
Gyffu started with Darwin and Sebastian, when they decided they were tired of two things: receiving too much information (Infoxication) and being spied by internet tools. They decided users needed to receive precise and concise results for the search queries and this is how they started to develop the search engine that today is called Gyffu. After two years of hard work, closed doors and people calling them crazy, they met Oscar Arango and his family’s company, Andali Investments. Oscar Arango, coming from a tech background, saw the potential in this tool and decided to become part of this amazing journey. This resulted in Oscar Arango becoming CFO and chairman of the board.
Since its release in April 2014 Gyffu has grown exponentially, with a launch-to-date growth of 4600%. Gyffu is used in more than 120 countries, becoming a global phenomenon and around 60,000 searches per month. After gaining a lot of traction in Latin America, Gyffu is focusing more and more on its international strategy aiming to receive more than 1,000,000 searches per month in less than a year. Gyffu has a very loyal user base, since more than 80% of new users become permanent Gyffers (Gyffu users).
Gyffu just started selling advertisement services that are very different from other search engines as they won’t affect the results, won’t be invasive and will promote brand visibility (ads will be visual, like billboards, not merely textual). As such, advertisers benefit from a higher conversion rate (6-8%) which is far superior than other internet tools (1.5% – 3%). This is a win-win-win situation since users receive better advertisement while not being tracked or spied, advertisers’ ROI increases since their cost per lead decreases and Gyffu consolidates a new business model that is different from its competitors, since Gyffu doesn’t have to rely on storing user’s behavior to further push ads.