Norm Follows Function: A CEO’s Guide to Behavioral Design with Kristine Woolsey
Kristine Woolsey, business strategist, speaker, and author of her upcoming book, Norm Follows Function: A CEO’s Guide to Behavioral Design,” joins Enterprise Radio.
- What is KristineWoolsey.com?
- Tell us what an organizational transformation specialist does and the services you provide?
- I understand you are writing a book. Can you tell us about the thesis of the book and how it will help entrepreneurs?
- Who should hire you?
- Can you give an example of a project you did recently and how you generated measurable improvement?
- Are there currently any trends that you are seeing across the board in offices that one should be aware of to function to their optimal level (open offices, etc)?
Kristine Woolsey is a powerhouse business strategist, speaker, and author. She is an expert on the connections between organizational structure, built space, and business success. She guides leaders to connect their value proposition, brand, operations, and facilities and then align those with research based natural behavior patterns in order to to dramatically improve results, particularly in times of transition. Kristine was trained as an architect, moved into the business arena, then gave a TEDx talk in 2011 that lead to consulting in the overlap between business and design. Now, she helps business leaders differentiate between business issues and facilities issues, using business strategy, brand alignment, and facilities strategy to create the most direct path through any organizational transformation.
Her experience in consulting with multi-national corporations led to her current book “Norm Follows Function: A CEO’s Guide to Behavioral Design,” available late spring of 2014. The book focuses on identifying the resultant behavior patterns that develop based on the function (or dysfunction) of a space and helping leaders make the connection between built environment and their business’ potential for growth and positive change. She is also an expert in the future of work, identifying the behavioral patterns that have appeared in response to new technologies, and helping companies transform their organizations to attract and retain younger workers with those behavior patterns. In the face of technology driven change, companies in 2014 and beyond will need to transform or die.
She was a professor of Architecture at Arizona State University for 12 years researching the impact of the built environment on experience and behavior. After an extended break, she is now with the College of Business at ASU, mentoring MBA students in Leadership Competencies.
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