Measuring video marketing campaigns with Chris McKnight of GreyTV Advertising

Chris McKnight

Chris McKnight, Vice President of GreyTV Advertising, a full-service advertising agency specializing in direct response and customer acquisition for companies joins Enterprise Radio recommending entrepreneurs measure the success of a video marketing campaign and more.

Listen to interview with host Eric Dye & guest Chris McKnight discuss the following:

  • Let’s start by having you provide me with a few types of businesses that you know that would really benefit from video content.
  • What is your methodology for creating these videos to drive a response from their target demographic?
  • What information gathering process do you go through with each company to ensure the correct message is being delivered?
  • How do you recommend an entrepreneur measure the success of a video marketing campaign?
  • Are there any new strategies for entrepreneur?

Duration: 9:32

Chris McKnight, Vice President of GreyTV Advertising, is known as a trusted advisor to senior-level professionals at Fortune 1000 marketing organizations. As a seasoned partnership builder, with an extensive cross-market network, centered on businesses that are recognized globally for marketing and advertising innovation Chris understands the importance of the integration of video that shows credibility, provides motivation, creates relatability and ultimately shows brand equity . Chris’ experience has included work with media and advertising, digital marketing, mobile apps, production, renewable energy, and financial markets.


GreyTV Advertising

Links: www.greytv.com

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