Leading with Values
Dina Dwyer-Owens the Co-Chair of The Dwyer Group®, a service-based franchise company, and a published author joins Enterprise Radio. Dina is a certified franchise executive with more than 35 years of industry experience, 15 years as CEO of Dwyer Group.
- What does it mean to Live R.I.C.H. at your organization, and how has a strong Code of Values at Dwyer Group influenced the company’s success?
- It’s been said that 95% of companies that have a code of values don’t use it. Why do you think more people or more organizations don’t have this same kind of synergy or success with values or ethics?
- No company is perfect. What happens when values are overlooked?
- Plenty of companies have a mission, vision and values. But what’s missing that keeps these things from truly working?
- Where can listeners go to find out how to create a better code of values for their business and their life?
- Today, The Dwyer Group has grown to include 19 brands, over 2,800 franchise owners, and more than $1.5 billion in system-wide sales each year. How does a company so big keep values front and center, and where does this overarching brand Neighborly fit in?
- How can people get a copy of your books Live R.I.C.H. and Values, Inc.?
Dina Dwyer-Owens is the co-chair of Dwyer Group. America also knows her for participating in CBS’s Emmy-winning hit reality show “Undercover Boss” and the first-ever special episode “Undercover Boss: Epic Bosses.” Dina is a certified franchise executive with more than 35 years of industry experience, 15 years as CEO of Dwyer Group. That business, headquartered in Waco, Texas, now includes 19 service brands, 17 of which support a different franchise under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Five Star Painting®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter® (Drain Doctor® in the UK), ProTect Painters®, Rainbow International®, Locatec®, Window Genie®, Neighborly®, Bright & Beautiful®, and Countrywide Grounds Maintenance®. Collectively, those service brands and more than 2,800 franchisees make over three million customer calls a year and account for more than $1.5 billion in system-wide sales.
In 2010, Dina served as the chair of the International Franchise Association (IFA) in Washington D.C., the world’s largest advocacy group for franchising as a business format. She also spearheaded the reintroduction of the IFA’s VetFran program in 2001, which now includes some 645 franchisors that offer franchising financial incentives to veterans of the U.S. Armed Forces. More than 6,000 military veterans now own a franchise through the VetFran program.
Dina has also been invited to speak at many faith-based groups (Right Now Media @ Work, Truth at Work and Dynamic Catholic) and she enjoys challenging a faith based audience to share their faith and uses her experience on Undercover Boss as inspiration. She shares with the audience how God guided her through that entire experience including how she came up with her undercover name, Faith Brown.
Dina is the author of two books: Live R.I.C.H. and Values, Inc. that both share her global message for living and leading with a proven code of values.
Dina is married to Mike Owens and they have two wonderful and entrepreneurial children.
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