How You Can Jumpstart Your Own PR
Kojenwa Moitt, CEO of Zebra Public Relations, a New York, Toronto and Boston based company that specializes in marketing, branding and event planning for some of the world’s most sought after individuals and companies joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Kojenwa Moitt discuss the following:
- What is public relations exactly? What is the role of a publicist?
- How can one jumpstart their own PR if they don’t have the money to hire a publicist?
- How does one know if they have hired the right publicist?
- What are the costs associated with hiring a publicist?
- What can a good publicity campaign do for me or my business?
- What are some examples of a good and bad publicity campaign?
- Who do you represent?
- What are some publicity secrets?
Kojenwa Moitt began working as an actor in the film and television industry while living in Toronto after having completed a B.A in History and French Literature from the University of Toronto. Her foray into the world of drama coupled with her background in visual arts from the Art Gallery of Ontario precipitated a demand for her involvement in helping to direct large scale productions such as Toronto Fashion Week as well as to launch PR events designated for the Toronto International Film Festival (TIFF) and Contempop Gallery in New York to name a few.
Additionally having been trained in broadcast media and contemporary dance, Kojenwa quickly found a network of corporate, fashion, lifestyle and arts & entertainment connections in Boston, Paris, Toronto and New York where she currently spends the majority of her time.
Her subsequent completion of a one year international MBA at Hult in Boston created a fortuitous opening for travel to international markets such as Shanghai as well as an opportunity to provide consulting services to both private and Fortune 500 companies through strategic marketing initiatives specializing in brand development, marketing and public relations.
Through her innate understanding of interpersonal relations and with intense focus on politics, business and media, she has established proficiency in helping clients to reach their business goals, by developing and launching new products, changing consumer perceptions, or making inroads into new industries, using heavy focus on innovative solutions, measurable results and communication. Kojenwa is clearly an effective leadership, strong analytical skills, salient interpersonal relations and capabilities in long-range strategic planning make her highly sought after.