How to Effectively Advertise on YouTube

YouTube boasts over 4 billion views per day worldwide and easily ranks among the biggest tools of online social media marketing. Yet, many YouTube advertising campaigns are slow to get off the ground (some simply never do) — why?

 The trouble many experience, at least initially, with YouTube marketing cannot be dismissed as simply “bad luck” or excused due to some inherent problem with YouTube, your products/services or even your video.

 The fact is that recent studies show YouTube’s ROI on advertising tops that of TV 80% of the time. By improving your YouTube presence, there is much to be gained. Here are some ways to accomplish that:

1. Kickstart New (or Old) YouTube Videos

Videos that already have large number of subscriptions tend to attract more attention on YouTube. Like a snowball, it can sometimes be difficult to get things rolling, but gravity and momentum take over as your videos gain in popularity.

 Why not get a “headstart” and increase YouTube subscribers through a specialized “ad-aid” service? By buying initial subscriptions, likes, views, and comments, you can boost growth while saving time and money. Like an Olympic bobsled team giving their sled a running start, kickstarting your YouTube presence will get you past many of the obstacles that often doom YouTube videos to perpetual obscurity.

2. Target Your Audience Better

While we focused on full videos and subscriptions above, here, we can address the problem of high skip rates on your YouTube video ads. Usually, this is caused by inadequate targeting of your audience.

 It’s easy to see why an uninterested viewer would skip past your ad, but YouTube offers detailed demographic and other filters to help you target people who will likely want to see your ad. If you’ve used those filters and skip rates are still excessively high, use YouTube’s analytics tool to assess the situation and then keep trying new filter strategies until you see sufficient improvement.

3. Connect Your Ads to Your Channel

YouTube offers a number of display options for advertisers, two of the most common being in-stream and in-display ads. The former requires you to divert interested prospects to a landing page (which must comply with Adwords standards); the latter does not.

In-stream has its place, but many on YouTube are interested in immediately leaving that site to visit yours. That means that using in-display ads to direct your YouTube traffic over to your YouTube Channel is often the better strategy. And as an added bonus, in-display ads are much easier to set up and run.

4. Don’t Overlook SEO Issues

One of the biggest reasons why your YouTube videos/channel may not be growing as fast as you’d like is a lack of visibility. And it’s not only a matter of making the video easy to find on YouTube itself, you also need to focus on Google search results (especially since YouTube is owned by Google!)

It is not uncommon for a video to pop up on the first page of organic search engine results. The following three key factors can help you insure that your video comes up in searches and gives you the edge over the competition both in and outside of YouTube:

  • Pack your keywords into the first few words of your Video Title, follow with a colon, and then finish with a more unique phrase that identifies who you are to the searcher. This helps you capture both ordinary keyword searches as well as those who are looking for your brand in particular.

  • Also include all of your target keywords in the Title Tag field.

  • For the Meta Description, begin with the full URL of your YouTube video, don’t be afraid to make it as long as necessary to give a full description, and use as many keywords as possible (but don’t repeat them).


Learn how to download the latest version of YouTube Vanced APK from Brighter Guide.

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