How to Do Link Building in 2018
Link building strategies must change with the times because search engines now penalize link building strategies it used to reward. However, links remain one of the biggest ranking factors. Here are a few tips on how to do link building in 2018. We’ll also explain why these strategies are your best moves for today and tomorrow compared to prior tactics you may still be using.
Social Media Outreach
Search engines now discriminate against link spam, the posting of links in link directories or pasting links in comment sections. The links search engines now reward are the links shared via social media. They place a premium on social media sharing of links because they are harder to fake and are seen as a vote of confidence in favour of your content. You can start this process by sharing links to your content via every social media account your business has. You should cultivate a social media following by regularly sharing valuable content to your audience and deliberately asking them to share the links. This is called social media outreach or SMO. You should also ask them to follow you on social media or subscribe to your channel so that they receive notifications about your new content and share it soon after it is posted.
Create Shareable, Visual Content
Visual content is uniquely shareable because it cannot be summarized in a Tweet or rich snippet by a search engine, and it is something that others cannot scrape and post on another website. This type of content includes slideshows, infographics, videos, comics and other visually rich content with minimal text. You make it shareable by adding social media sharing buttons and spreading it wide and far on social media. Remember to share links to this type of content via your newsletters so that your email marketing channel can be leveraged to improve your site’s SEO because people read the snippet in the newsletter before clicking on the link to the content.
Broken Link Building
Broken link building can take several forms. The most obvious is checking your own site for broken links and fixing them, ideally pointing people to the content that you want to receive more traffic. SEO experts like clickintelligence.co.uk can advise you on what crosslinks to place on each page to keep people on your site and maximize both internal traffic and sales. Another strategy is searching other sites for broken links, telling the website administrator, and asking for them to put a backlink to your site as payment.
If you want to boost your link production in 2018, you need to share content via social media since it generates backlinks that search engines love. Create shareable content to be spread via social media to leverage SMO. Seek high authority backlinks via guest blogging, business directories, media mentions and anywhere else you can reasonably place them. Fix links on your webpage to keep people on the site and identify broken links on other sites in return for a backlink.