Entrepreneur Launches Product in 6 Months
Emina D. Sehovic, the Founder of Tressmerize, the first to invent a clip in extensions system for short or thin hair joins eCommerce Radio to discuss how she came up with her idea and launched her product in 6 months.
Listen to host Eric Dye & guest Emina D. Sehovic discuss the following:
- How did you come up with this idea for your product?
- What is your competitive advantage?
- How did you go about creating your product and how long did it take to go from an idea to launching your website?
- What did you do in the beginning to promote and let others know about your products?
- What do you do now to promote your product?
- What advice do you have for other entrepreneurs starting their e-commerce store?
My name is Emina D. Sehovic and I am the founder of Tressmerize. For years I’ve tried to grow my hair but the longest it seem to get is up to my shoulders and I’d always get frustrated with it and chop it all off. To make matters worse 3 years ago I went platinum blonde and all the bleaching damaged my hair completely that there was no way to recover it at all, but the only solution was to shave my head, and I did. At that moment, I was so mad at myself and my self-esteem was completely gone, but I’ve decided to look into wigs and I am so glad that I did because I’ve learned so much about hair and hair products. Wigs made me feel beautiful and confident, and for the first time in my life I was getting comments from other people how much they loved my hair. People would ask me who my hair stylist is and how they wanted my hair. I never hid the fact that it wasn’t my real hair and I would just tell them, I wear wigs.
But, summer came and I started getting headaches, and breaking out because I felt very hot under the wig, let’s face it, it does feel like you’re wearing a hat, and on hot days it’s just not comfortable. At that time my hair was at the length where I could spike it up and make it work for me, but as soon as it hit that 3-4″ inch mark, I was completely lost and hated it again.
Doing my research and wanting clip-in hair extensions everyone claimed that women with short hair can wear hair extensions. Fusion yes, but I just didn’t have the income to go to the salon, shed, $700-$2000 for hair that I knew in 6 months I will have to come back for maintenance and shed another $700.
I also discovered that when women talk about short hair, that’s usually shoulder length, and my hair wasn’t even close to that. Everyone I looked on Youtube that talked about hair extensions for short hair had their haircut as a bob or shoulder length, but it didn’t stop me from purchasing it. When the hair extensions came I was so disappointed, The wefts were showing through and there were so many pieces in my hair that it gave me headache from all the clips. I was sad, but didn’t give up.
I continued my research to how I could solve the problem and discovered a hair topper. When hair topper came, I finally felt that I found the solution, but again, the hair topper didn’t match my hair extensions and the problem just kept escalating. The hair topper hair quality wasn’t as hair extensions and I just got fed up, that I decided to make my own product that caters to women with very short hair who have thin hair just like me. That is how the idea of Tressmerize came.
Tressmerize is the only hair extensions kit designed for very short hair. You have 6 pieces in a kit. It’s light weight, it’s easy to install and you’ll feel beautiful, confident and complete after you put it in.