Growth of the Church’s Chicken Brand
Pete Servold, Executive Vice President of U.S. Operations at Church’s Chicken, one of the largest fried chicken restaurant chains in the world joins Enterprise Radio to discuss the growth of the Church’s Chicken Brand.
This episode of Enterprise Radio is working in association with the Franchise Channel.
Listen to host Eric Dye & guest Pete Servold discuss the following:
- You recently announced the addition of a new large franchisee to your system. What set this franchisee apart?
- Where do you see the brand expanding in the future and what type of franchise candidates are you the most interested in?
- Franchising has long been viewed as the way to live the American dream as a way for families and individuals to accumulate wealth with a proven system. What sets the Church’s brand apart from other restaurant concepts that are attracting franchising interest?
- What is your goal’s for expanding Church’s Chicken?
- Lastly, Church’s Chicken has been around for 65 years. That is quite a legacy. How does a brand like yours continually reinvent itself to be relevant for a new generation of consumers?
Pete Servold | Executive Vice President of U.S. Operations | Church’s Chicken®
When you find someone like Pete Servold – who was practically born and raised in the restaurant business and has spent his entire career in the industry – you make him your Executive Vice President of U.S. Operations. Pete isn’t just a quick-service restaurant veteran – he’s one of the innovators – with a track record for leading brands to impressive achievements and bold new benchmarks in quality and service.
For Pete, strategy is the name of the game, and it’s an essential element of everything he does with the Church’s® domestic operations team. Policies, procedures, budgets, team building, technology…they all must meet Pete’s exacting standards for delivering on sales, profitability and guest satisfaction. It’s an approach he’s been refining for more than 40 years, beginning at age 16 when he took his first-ever job in the restaurant business. Pete is also responsible for leading a dedicated domestic franchise development team, including construction, new business and development.
From that early experience as a line cook, then cashier, Pete kept moving up the ranks, gaining valuable operations experience every step of the way. By the time he’d spent 32 years with that company (McDonald’s) he was Vice President of Franchise and Operations for the Atlanta region and oversaw 750 franchise restaurants and 100 company-owned restaurants. He also helped implement the brand’s JIT production system, still in use today. Additionally, Pete has held leadership roles with Hooters of America, and as head of his own wine and cigar business.
Pete also happens to be one of the Church’s Chicken® flock – he spent four years here integrating modern training systems and providing operational support to the entire network from 2010 to 2014. We’re looking forward to our next chapter under Pete’s guidance.
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