First in Los Angeles to build a 
custom printing company based on BEING GREEN

First in Los Angeles to build a 
custom printing company based on BEING GREEN

with Shana Dysert

Shana Dysert, the Vice President of Multeepurpose
 and Multeecustoms joins the Green Business Podcast.

Listen to host Eric Dye & guest Shana Dysert discuss the following:

  • Give us a summary of your background and what you are up to now?
  • What is the most important trend you see in business today for both companies that provide a product or a service?
  • Shana, I understand  you are  one of the first 5 businesses in California to begin usingwater-based, eco friendly printing, and the first in Los Angeles to build a custom printing company based on “BEING GREEN”! Tell us more about that if you would…
  • How can brands harness this trend and make it work for them, can you give examples from your business Multeepurpose?
  • You work across two completely different fields – Fashion and Food.  You made a lot of great points about product driven companies – what about service related business?
  • What really drives you, what is your purpose and how did you find it?

Duration: 20:56

Shana Rose Dysert has one question at the forefront of her mind and on the tip of her tongue. “What is your purpose?” As Vice President of the company Multeepurpose, she asks this question in a creative way—through fashion. Her curiosity, leadership skills and fashion sense allow her to thrive in such a position. These attributes also jump started her career in the international clothing company, Guess? Inc. Now, Shana is able to combine her passion for fashion with her desire to embrace needs around the world. In effect, she and her company are “changing the world one shirt at a time.”

Multeepurpose strives to supply individuals with tops that express a variety of purposes. There are five purpose areas in which clothing is categorized; humanity, liberty, ecology, animal and urgent concerns like natural disasters and war. One reason why Shana asks people to express their purpose, is because her purpose is one in the same; she connects people with causes, adding to the number of those who make the world a better (and more fashionable) place.

Today, Shana is living her dream and encouraging others to do the same. It was not long ago that she sat in a college setting pondering the question she now asks so many. After studying at the University of California, Santa Barbara, Shana, a dean’s list student, received a double Bachelor of Arts in both Economics and Communications. She joined Multeepurpose in 2009, and became the CEO of Shey Shay Public Relations in 2010.

With a love for life and a dare to dream mentality, Shana challenges herself to achieve what many people consider impossible. At only 26, she has already built a 1928 Model A, Ford, climbed the tallest mountain in the U.S. and recieved a black belt in Isshinryu . It is clear this young woman does not confrom to mediocrity but rather flourishes in the light of transformative thinking. She holds her spirit in the posture of success.

Currently, Shana has her sights set on the hospitality business. She entered the industry in 2008 and has since followed her passion of enlightened hospitality. She hopes to create a one-of-a-kind establishment coming soon to Downtown Los Angeles.

Links: www.multeepurpose.com & runway-bar.com

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