Finding Your Real Influencers
Listen to interview with host Eric Dye & guest Brett Bernstein discuss the following:
- You started your first company when you were in college, which then got acquired and are now on your new startup. What advice do you have for other entrepreneurs?
- Your new startup, Gatsby, is marketing tech focused on influencer marketing. What lead you to come up with this idea?
- Influencer marketing is a very hot space, how are you differentiating with Gatsby? What results are your customers seeing?
- You’ve mentioned real influencers, real micro-influencers. What do you see big brands doing wrong in influencer marketing?
- You recently launched integration with Shopify and Hubspot – those are two hugely different audiences. What does Gatsby bring to both audiences?
Summary: A lot of ecommerce sites know who their customers are, but they don’t know what their social graph and footprints are. Gatsby set out to help brands find those people and activate them to then become influencers and advocates of the brand. Marketing and ecommerce have continued to evolve to where everyone could be an influencer, it’s just about finding the people who love the brand and helping those people get something out of their love. That’s the key thing right now in ecommerce: really finding those who love your brand and working with them.
From healthy snacks to SaaS platforms, Brett Bernstein has been an entrepreneur since the beginning. From co-founding Natural Cravings in college to leading customer success and product marketing teams at Box.com, Brett has taken the lessons from his past successes to focus on the launch of Gatsby as a leader in marketing tech.
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