Entrepreneurial inventor of The Neck Hammock relates patient pain to create easy, at-home product solution
Dr. Steve Sudell, the inventor of The Neck Hammock, a simple device that attaches to any door for neck pain relief in just ten minutes or less joins Enterprise Radio to discuss relating patient pain to create easy, at-home product solution.
Listen to host Eric Dye & guest Dr. Steve Sudell discuss the following:
- Why did you select physical therapy as an occupation.
- What symptoms did you uncover that lead you to become an inventor?
- How did you invent the Neck Hammock?
- How did you get funding to bring your product to market?
- How can other entrepreneurs benefit from your experience in starting a consumer product business?
A Licensed Physical Therapist, Athletic Trainer, and Level 2 Fascial Stretch Therapist, Dr. Steve Sudell works with high intensity athletes on their mobility, strength and post-injury physical therapy. He has seen a gradual uptick in patients complaining of neck pain. Dr. Sudell could treat them at the gym, but there was nothing he could give them to use at home. All of the at-home products were either cheaply designed and ineffective or were expensive, big and bulky.
One day, he was working out, tweaked his neck and wanted to give himself cervical traction. He grabbed a band, wrapped it around a pool and the back of his head. Ten minutes later, the neck pain was gone. He knew that he was onto something, but the biggest challenges were making the Neck Hammock comfortable, portable and affordable. Two years later, he is now bringing the Neck Hammock to market.
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