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Design, Content, Sales Conversion: How These Three Things Work Together to Make Your Site Successful

Posted: November 8, 2017 at 3:57 pm   /   by   /   comments (0)

It’s not easy to turn a website into a successful business. Just a few years ago it was possible to put content up on a website and expect to get traffic and make money without much additional effort. The more content you put up, the more traffic you received and the more money you earned. But those days are long gone.

Your website now needs content that is more amazing than ever, but even that is not enough. To be successful, your website needs high-quality content, professional design and careful attention to sales conversion in order to achieve significant results. Here is how your content and design work together to generate the sales your business needs to be successful.

Content: The Foundation of a Great Website

Every website starts with content, whether it’s in the form of blog posts, photos, videos, products or services. There’s a reason people come to your website: they want what you have to offer. The success of your website primarily depends on your content. You might have everything else in place and optimized like crazy, but if your content doesn’t live up to people’s expectations, you’re going to lose them, and your entire business model will fall flat.

Content is king, and it always will be. The value that you provide to your visitors is wrapped up in your content, and bloggers and businesses who lose sight of this fact quickly discover that all the gimmicks in the world are no replacement for good content that answers people’s questions and solves their problems.

Building Your Brand with Content and Design

So content is the foundation for success, but every website owner knows that content is worthless if nobody gives it a chance. That’s where effective website design comes in. The way that you present your content to your audience determines whether they’re going to actually read it or not. Professional visual design catches the attention of your readers. It instantly creates a connection, builds trust and draws them further into your website to see what your content is all about.

Expert content and beautiful, functional design show your audience that you’re worth their time. But many content creators struggle with the design aspects of blogging, which causes them to lose readers. The good news is that you don’t have to be a graphic designer to have a great-looking website that draws people in. With a website builder like the ones reviewed on, you can easily put together a professional website that compliments your content and leads to more conversions.

Optimizing Your Conversion Rate for Success

Many businesses work hard on their content and design elements only to ignore conversion testing and optimization. That’s a huge mistake. Conversion optimization is the missing piece of the puzzle for many businesses. Design isn’t just about showing off your content. Design also influences the chances of your content converting into sales.

Take a look at one of your landing pages or sales pages. You probably have some blurbs of text, some images and a call to action with a button to click or a form to fill out. Are you tracking the percentage of visitors to that page who actually convert and take the action you’re asking them to take? Are you testing the different design and content elements on the page and trying to optimize them for higher conversions?

  • Would that red button convert better if it was green? You won’t know unless you test it.
  • Would that call to action get more sales if it was worded differently? If you haven’t tested different text ideas, then all you can do is guess.
  • Would that image keep people on the page longer if the model was a female rather than a male? There’s only one way to find out.

These are all design and content elements that need to be tested for optimal conversion rates. If you’re not paying as much attention to conversion rate optimization as you are to content creation and graphic design, then you’re missing out on sales. All these elements work together to contribute to the success of your website.

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