Olivier Blanchard (@TheBrandBuilder) join the show again today. It’s been far too long since he sat in on the Open for Business Radio Show. He is the author of the book Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization.
Penn State and Joe Pateno…the Occupy Wall Street movement…even Rick Perry and the EPA(?). There have been a lot of major stories in the media in recent weeks that have people talking. We’re going to take a look at these and other topics to see if a better Corporate Communications strategy might have helped in situations like these.
Your business doesn’t live in a vacuum. We are all affected by civil unrest in our communities, we all sometimes say the wrong thing or forget what to say at the worst possible time. Being prepared can help!
Our mission here on Open for Business is to help educate, empower and encourage small-business owners and deliver valuable information they can use Monday morning to be more efficient, more effective and better prepared to succeed!
Open for Business Radio Show is a weekly LIVE broadcast – Saturdays from 9-10am ET. Your show host is Jay Handler. You can continue to follow the shows Twitter feed and interact at #Open4Biz and on Facebook. This show (Episode #61) was broad-casted on November 12, 2011.
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