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Christine Slocumb, President of Clarity Quest Marketing, a full-service marketing agency for healthcare and technology companies joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Christine Slocumb discuss the following:
- What are some common mistakes you see technology and healthcare companies making when it comes to marketing?
- Which marketing campaigns have the lowest cost per lead for B2B companies?
- Which tools do you like for email marketing and marketing automation?
- Does social marketing work as a lead generation tool?
- What are some marketing tools you can’t live without?
- What is one key tip you would like to give B2B companies looking to improve their marketing?
Duration: 8:41
Christine Slocumb has over 20 years of marketing, business development, and product management experience in Fortune 50 and startup firms. As the founder of Clarity Quest Marketing, she has grown revenues for healthcare and technology firms using innovative marketing strategies and tactics. She has vast experience leading in-house marketing and agency client services teams, developing processes, managing marketing operations, and owning P&L responsibilities. She believes marketing must be accountable for producing tangible results and positive ROI. She is an innovative problem-solver with strong acuity for marketing financial analysis, revenue forecasting, resourcing and guerilla marketing.
Prior to starting Clarity Quest, Christine led marketing and product marketing organizations at several technology startups and was semiconductor device engineer at Motorola. Her marketing experience spans multiple industries including medical devices, healthcare IT, software, wireless infrastructure, displays and semiconductor technology.
Christine presently holds 8 U.S. patents and was named a Michigan Leader & Innovator by Lawrence Technological University. She holds a MBA from Western International University and MS in Electrical Engineering from Villanova University.
Web Site: www.clarityqst.com
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