Brands and Rousers with Luis Gallardo of Burson-Marsteller

Listen to host Eric Dye & guest Luis Gallardo discuss the following:

• What is a “rouser” and how do they make brands or companies better?
• You advocate a “think holistic, act personal” approach to business. Can you explain?
• A key part of your book is the “6 R’s” to Think Holistic, Act Personal method.  What are they?
• What are the key challenges facing brands today and what can small business owners do to stand out?
• How can “Brands & Rousers” help entrepreneurs understand how to better manage their startup/launch/product/service?

Duration: 15:44

Luis Gallardo is a Global Brand & Marketing leader and expert in in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development and reputation management.  Former Managing Director of Global Brand & Marketing at Deloitte. In this role, Luis provided leadership to Deloitte’s member firm network (more than 3,000 Marketing and Communications professionals)

Over the years, Luis was instrumental in attaining for Deloitte the marketplace recognition it deserved. Deloitte became the #1 professional services practice globally in FY2010. Today, the Deloitte brand is one of the most admired brands within the professional services industry, and is consistently featured as a top employer of choice around the world.

Luis first joined Deloitte Spain in 2001 right before Enron’s collapse and the entire professional services industry went through a transformation. In 2004, Luis was appointed by the Global CEO as the Global Communications Director in New York. He later on transitioned to the Global Brand & Marketing role after Brand was identified as a strategic priority for the business.

Prior to joining Deloitte, Luis was the founder and CEO of Deep Communications Group, a strategic agency specializing in Brand, Marketing, and Communications Management for multiple clients based primarily in Europe and the United States. Luis also has experience leading market research agencies as the Executive Director of media planning and research group AccesoGroup, and as Chief Marketing Officer of several high growth organizations.

Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy.

Luis earned a MBA from IMD in Switzerland, and a MA in International Relations from Lancaster University in the UK. Luis also received undergraduate degrees in Political Science and International Relations, and International Marketing and Foreign Trade from Universidad Complutense in Spain and Newcastle University in the UK.

Links: www.brandsrousers.com