Brand Language: The Relevance of Verbal Identity
Brian Hennessy, Founder and Creative Director at Thread, a writing studio that specializes in narrative-led branding and product development, verbal identity, content marketing and copywriting joins Enterprise Radio.
In this podcast Brian will talk about the importance of verbal identity and how brands must first identify where they’re going and what problems they aims to solve, before it can ask consumers to come along for the ride. By sharing Brian’s own experiences as an entrepreneur, he will explain to listeners how once you understand your own story, monetizing it becomes the easy part.
- How do you define verbal identity, and why is it so important for the brands you work with? How is this tied to their stories or narratives?
- Why is it difficult for a brand to truly understand its own story? Why is it so hard to articulate it?
- How does exceptional storytelling boost brand loyalty among consumers?
- What guidance do you have for the brands and creative stakeholders listening to this?
- As a business owner, what advice do you have for another entrepreneur trying to grow a business?
Brian Hennessy is the Founder and Creative Director at Thread, a small but mighty commercial writing studio that specializes in narrative-led branding and product development, verbal identity, content marketing and copywriting. At Thread, Brian has helped many national and international brands tell their story, including adidas, Adobe, Jawbone, SiriusXM, Sonos, Sesame Street, T-Mobile and more. His work has been featured in a variety of industry press and awards shows including Fast Company, Print magazine, Communication Arts, notcot.com and the AIGA Annual Awards.
Brian is also the cofounder and CEO of Talkoot, a collaborative, cloud-based writing tool that helps agencies and writing teams within large consumer brands craft, edit, translate and approve multi-channel product content quickly and at scale. Previously, Brian was the global writing director at adidas, helping the brand craft messaging, create campaigns and steer their global verbal identity.
When he’s not starting companies, he can be found raising two wonderful daughters and taking ridiculously long runs in the woods. You can follow Brian on Twitter @kabukulator.