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Brand evolution through E-tailing

Posted: February 1, 2017 at 6:22 pm   /   by   /   comments (0)

Wande Adedeji

Wande Adedeji, The CEO at Vicenzo Leather, an online leather handbags and footwear company located in Houston, Texas joins eCommerce Radio to discuss brand evolution through e-tailing.

Listen to host Eric Dye & guest Wande Adedeji discuss the following:

  • Tell us a little about your brand Vicenzo Leather. Is it an Italian brand?
  • There are tons of handbags designers, how is Vicenzo Leather able to stay relevant within the online space?
  • In the highly competitive online space how easy has it been to obtain and retain customers?
  • So which is better, setting up an online store or a brick and mortar store?
  • What advice would you offer someone interested in starting an online business?

Wande Adedeji is the CEO at Vicenzo Leather. She started the company as a stay at home mom and has transitioned the company to a successful online company.

Armed with a Master’s degree in finance and economics, a Management Accounting Certification and over 15 years’ experience working in the financial and software services industries with job functions in sales, marketing, and product development, Wande turned her small side business into a flourishing company that has achieved online success. Her sharp eye for conventional and timeless styles has propelled her brand into the forefront of the fashion industry. Today, Wande’s unique pieces travel the world with her customers, thanks to her passion, drive, and focus.

Wande has always believed her bags could change lives. By continuing to put her customers’ needs at the center of each of her creations, she sets herself apart from other designers – delivering works of art that mean a great deal to those who wear them. Through her dedication to customer service and her commitment to staying true to the core values of her brand, Wande’s styles continue to dazzle and delight customers around the world. Vicenzo Leather’s unique line of leather products include handbags, wallets, waist bags, briefcases and messenger bags. In 2016, footwear was added to the collection.

In a world where fast fashion dominates, we carefully think and move through our design process with a vision that each piece created adds value to our unique collection of products. Our mission is to consistently create a collection of leather products that last more than a season in both function and style. We believe timeless designs are always modern and true beauty gets better with age.

We place our customer at the center of everything we do via consistently evaluating our customer experience to ensure satisfaction.

Vicenzo Leather products are available at,,, and several other channels.



Social Media Links:
Twitter: @vicenzoleather

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