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Paul Aitken, the CEO and founder of borro, the UK’s leading personal asset lender that recently expanded into the U.S. market in midtown Manhattan – New York. Within two months of setting up shop in the U.S., Paul has established borro as a leader in the new and emerging category of personal asset lending.
This episode of Enterprise Radio is in association with eNewYork (Greater New York Entrepreneurs).
Listen to host Eric Dye & guest Paul Aitken discuss the following:
- How does the process work? Walk us through the steps.
- Who is your target demographic?
- How did you come up with the idea to launch borro?
- Why should people looking for a loan come to borro?
- Are there plans to expand into other markets?
Duration: 12:16
Paul Aitken founded Borro Limited in 2008 and serves as its Chief Executive Officer. Mr. Aitken served as Chief Operating Officer of Myriad Group AG from March 13, 2009 to July 23, 2009. He served as Chief Operating Officer of Purple Labs SA. He co-founded Movota Ltd. and served as its Chief Operating Officer.
Prior to this, Mr. Aitken served as a Strategy Consultant for the leading Media and Entertainment Company in Central and Eastern Europe, and developed the strategy for the launch of their Virtual ISP and Mobile Virtual Network Operator services. At RM plc, a market leading IT Services Company, Mr. Aitken created and developed two new business start-ups.
Mr. Aitken holds an MBA from the International Institute of Management Development (IMD) in Lausanne, Switzerland, and holds Bachelor of Arts with honors from the University of Nottingham, UK.
Related Web Site: www.borro.com
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