Steve Apfelberg

Attracting and retaining the best talent for your business with Steve Apfelberg of TriNet

Steve Apfelberg

Steve Apfelberg the Vice President of Marketing for TriNet, the cloud-based HR company for your business joins Enterprise Radio and discusses how to attract and retain the best talent to give your business the competitive advantage and more.

Listen to host Eric Dye & guest Steve Apfelberg discuss the following:

  • What are some of the common pitfalls that SMBs (small and medium-sized businesses) often overlook when starting a new business?
  • Where is it most beneficial for SMBs to minimize risks vs. areas to take risks?
  • How can SMBs ensure that they attract and retain the best talent in order to give them a competitive advantage?
  • What are some of the biggest challenges that SMBs are facing now when it comes to compliance and human resources?
  • How can SMBs navigate today’s complex regulations like the Affordable Care Act?

Conclusion: Most young companies focus on innovation or getting a product out the door in order to beat their competitors. But when a company is growing, especially a SMB, there is much more at stake. If not managed properly, common business issues such as employee management or accounting can trip you up. When steps are taken early on to create a solid system that effectively addresses common issues such as hiring, benefits, payroll, etc., you are also taking the steps to create a business that will endure over time.

Duration: 13:12

Steve Apfelberg joined TriNet in November 2012 as the Vice President of Marketing.  He oversees public and analyst relations, as well as all field, corporate, product and customer marketing functions.

Steve brings more than 20 years of experience to TriNet.  Previously, he was the Chief Marketing Officer at Skire (acquired by Oracle in 2012), a leading provider of project management software for capital construction, real estate and facilities.  Prior to Skire, Steve was the Vice President of Marketing at Yammer (acquired by Microsoft in 2012), a pioneer and leader in enterprise social networking solutions.  He played significant roles in building the enterprise social networking category, creating awareness for the company and in evangelizing its value proposition through the media and at events around the world.  Earlier, Steve was the Senior Vice President of Marketing and Business Development at CallidusCloud, a publicly traded provider of cloud-based sales, marketing, learning and hiring solutions.  He also held senior roles in marketing and finance at Siebel, Remedy and Oracle.

Steve received a Bachelor of Arts degree in Economics from Stanford University.  He currently serves on the Advisory Board at CaptureToCloud and served on the Advisory Board at Eventbrite from April 2009 to July 2010.

Steve enjoys spending time with his family, coaching youth sports, tennis, running, sports trivia, history and traveling.

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Links: www.trinet.com
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1 thought on “Attracting and retaining the best talent for your business with Steve Apfelberg of TriNet”

  1. Pingback: Crucial Steps For Developing Human Resources Systems In A New Business | Entrepreneur Podcast Network

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