Pay per click marketing, or PPC for short, is one of the most widespread advertising methods online, and for a number of reasons. In short, PPC allows you to bid on certain keywords and have a custom ad appear near the top of the search results every time someone search for the keyword. But unlike regular banner ads, you only pay when clients actually click on your ad and visit your site. PPC has tons of advantages over other marketing methods that should not be overlooked. Here are some of the reasons you should consider making the switch to PPC.
You Only Pay for Results
PPC is one of the only advertising methods that allow you to pay for results only. With display advertising, you have to pay for impressions. Unless you’re advertising on a highly targeted outlet, you might have disappointing results. The same goes for YouTube videos.
But with PPC, not only you are laser-targeting someone who was looking exactly for your type of product but you know that there was a level of interest there. This makes PPC not only one of the most targeted marketing methods out there and the most highly converting one as well.
Instant Entry
Another thing that blows away many newcomers is the fact that you can have your ads up almost immediately with PPC. Many business owners find it hard to believe that they could have their website featured at the top of search rankings in less than an hour, but that’s exactly what you’re getting with PPC. You get almost the same benefits as all those other businesses that were competing for that oh-so-precious piece of prime online real estate, all for a small fee.
PPC can Accomplish a Variety of Business Goals
For many people, this is the main reason why they favour PPC over everything else. PPC can help you accomplish tons of things. Whether you’re trying to build awareness for your brand, generate leads or draw attention to a special sale, PPC can be adjusted accordingly. PPC can support virtually any part of your sales funnel and can be used either to build buzz or convert customers. Whatever type of traffic you’re looking for, you can get it with PPC.
Easily Monitored
PPC is also one of the best ways to experiment with your marketing material. You can test pages to see which ones are working better by distributing the traffic from PPC ads to different pages to see which one performs the best. You can also split test your campaigns to see which one garners the best response. Firms like Click Intelligence specialize in PPC marketing and can help you with everything from split testing of campaigns and keyword research.
Conclusion
As you can see, PPC advertising is one of the most powerful online marketing methods there is. It’s easy to implement, can be very affordable depending on your niche, and is without a doubt the quickest way to gain prime visibility on search engines.
