4 Reasons that you need to work with top industry journalists and influencers

There are many reasons that you should take advantage of working with top industry journalists or social influencers. Brand influencers such as bloggers, vloggers, and journalists have a great deal of clout when it comes to enticing people to participate in a movement, purchase a product, or tune in to a show or movie. Partnering with influencers and journalists gives you the opportunity to personally connect with your target market in an organic way that can not be achieved through a traditional ad service. This article will highlight in detail some of the biggest reasons that you need to work with top industry influencers and journalists.

1. Traditional ads are getting less attention than in the past. When was the last time you were online and you noticed a banner ad or a traditional ad on your mobile device? You may have seen it but did you pay close attention to it and click on the ad or link? Probably not. The reason for this is that we see so many ads online, in magazines, and in traditional methods that we have become immune to them. In addition, with the increase in ad blocker programs which take away your ad from appearing on their desktop, your target market may not be connected to your ad at all. In essence, these marketing dollars are going to waste when you could be spending them on influencers and journalists who have a keen ability to interact on a personal level with those in your target market.

2. Brands are putting marketing dollars towards partnering with influencers. Working with companies such as Submit Press Releases 123 can get your brand out in front of influencers and guarantee that your marketing dollars are being spent in a way that will positively impact your company. The reason that brands are working closer with influencers and journalists is because they have close relationships with the “normal folk” or those you are trying to reach.

3. Return on investment is higher when working with influencers. Let’s face it. This conversation all comes down to dollars and cents and what will help you obtain a high return on your investment and future the mission of your company. Influencers can help you with that and there is great proof in your ROI. While nothing is effective 100% of the time, there is data to show that most often influencers can triple or quadruple the money you invest in them to help you share your brand and product.

4. Consumers trust their friends. Whether they are “real life” friends or internet friends, consumers trust those that they are connected to. If you partner with an online influencer to share your product with the world, you will likely see the benefits right away. Consumers want to hear what their favorite blogger is interested in and they want to be on the cusp of the newest and latest trends. These influencers are not only helping to shape the latest trends, but they are also encouraging those around them to make a purchase.

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