3 SEO Techniques That Still Work in 2018

It’s always the ultimate desire of anyone with an online presence to rank high in search engines (Google Search, Yahoo Search, Bing, etc.). Today, you have more than a couple of options for how to do well in these searches. At the same time, there’s no denying that some conventional tactics are still the most relevant when it comes to search engine optimization.

Here’s a lowdown on what techniques have held their worth over the years:

  1. Organic Link Building

While reading articles about the success of sites like Unilad and BuzzFeed may highlight the impact of social media influence on SEO, organic link building remains one of the best ways to enhance search engine rank of a website. Even sites that thrive on social following know that it’d be hard to gain and maintain a strong internet presence if no one linked to their site. They benefit from the fact that their content gets shared, discovered, and linked to in large numbers. Essentially, organic link building is an art in itself. A new website can find it hard to gain social media traction, get permission from authority sites to contribute a guest post, and create SEO-optimized content.

Even existing sites can fall flat on their faces because of lack of resources/lack of concentration on quality of incoming links (Google isn’t shy about penalizing big names). Fortunately SEO service providers like HigherVisibility.com are helping companies engage in quality white hat link building by seeking out links from several authoritative resources. Such companies use their experience and research tools to give their clients a leg up on competition as well as offer valuable content that helps build clients’ companies into an authority. Only the most reputable links make it to their list.

2. On-Page Optimization

The structure of web pages and the content it contains is only a piece of the SEO pie, but a very critical piece. If the structure is distorted, it’d be challenging to gain favors from search engine companies. Hence, it’s vital for site owners to get on-page optimization right. Some critical factors of on-page optimization include permalink structure (URL link), title tag, meta description, header tags, internal (inbound) and external (outbound) links, and keyword usage.

Title Tags should include the main keyword you’re targeting plus search intent. For instance, if you’re targeting soldering irons, the title tag could be best soldering irons or top 10 soldering irons. The meta description should be an excerpt of what a webpage is about and include the focus keyword. URL link should be clean rather than a link that includes a whole date. Header tags (h1,h2,h3 tags) should break up your content. The webpage should include a decent number of links to your content as well as other authority websites. Lastly, keywords should be used throughout the webpage.

3. Content Marketing

Content marketing is still a great way to build an online presence. It involves publishing link-worthy pieces of content on a regular basis. Site owners should try and get the most value from every article they produce by distributing their content in different formats: infographics, webinar recordings, blog posts, ebooks, whitepapers, videos, etc. There’s plenty of room for creativity when it comes to content.

Multiple content formats not only allow you to generate more links, but it also ensures your presence goes beyond search engines. For instance, videos will first be indexed by YouTube before the YouTube link for them is indexed by Google, so you’ll have a higher chance of being seen than if you are just indexed in a Google Search listing.

Because these techniques still matter, you can incorporate them into your existing SEO strategy to improve site traffic and gain a strong foothold in search engine listings.

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